About Us

💼 ABOUT US｜关于我们

Sin Soo Hup (M) Sdn Bhd — Penang’s Trusted Fresh Produce Supplier Since 1952

新四合（马）有限公司 — 自1952年起深受信赖的槟城农产品供应商

Founded in 1952 at the Old Prangin Market, Sin Soo Hup began as a humble vegetable wholesaler serving the local Penang community. In 2004, due to redevelopment, we relocated to Pasar Borong Pulau Mutiara, where our business continues to grow across three generations.

新四合成立于1952年，早期在旧槟榔律市场以蔬菜批发起家，为槟城社区服务。2004年因市场发展需求，我们迁至槟岛综合批发市场，并在三代人的经营下持续成长壮大。

One-Stop Fresh Produce Supplier

综合食材供应商

From a traditional vegetable wholesaler, we have expanded into a fully integrated supplier, offering:

  • Fresh vegetables 新鲜蔬菜

  • Fruits 水果

  • Grocery items 干粮杂货

  • Frozen products 冷冻食品

This allows businesses, retailers, and households to enjoy a complete, convenient, and reliable procurement solution.

从传统蔬菜批发商起步，我们如今已成为提供蔬菜、水果、杂货与冷冻食品的 综合一站式供应商，让餐饮业者、零售商与家庭客户采购更轻松、更全面。

Our Role in the Farm-to-Table Ecosystem

在“从农场到餐桌”潮流中的关键角色

Many customers love the “farm-to-table” concept.
However, relying on only one farm often creates real-world risks such as:

  • Weather disruptions 天气变化

  • Seasonal shortages 季节性产量不足

  • Quality inconsistency 品质不稳定

  • Unpredictable harvests 收成波动

许多客户喜欢“从农场到餐桌”的理念，但仅依靠单一农场往往面对天气、季节性产量不足、品质不稳定等风险。

At Sin Soo Hup, we are not a farm —
we are the bridge that connects you to multiple trusted farms across Malaysia and abroad.

我们不是农场，
但我们是连接多个本地与海外农场的 供应枢纽桥梁。

This multi-farm sourcing ensures:

  • Uninterrupted supply even during bad weather

  • More stable consistency

  • Lower risk of shortage

  • Backup options when harvest changes suddenly

这种多农场采购方式让您享有：

  • 即使天气不好也能保持供货

  • 更稳定一致的品质

  • 降低缺货风险

  • 收成突变时拥有替代供应

You enjoy the freshness of farm-to-table — with added reliability and continuity.

让您享有“从农场到餐桌”的新鲜，同时拥有更稳定、更可靠的供应保障。

Cold Chain Logistics & Distribution Partner

冷链物流与指定配送合作伙伴

With continuous investment in cold trucks and temperature-controlled handling, we provide professional cold chain logistics across:

  • Penang 槟城

  • Kedah 吉打

  • Perlis 玻璃市

  • Kuala Lumpur 吉隆坡

  • Selangor 雪兰莪

  • Seremban 芙蓉

  • Langkawi 兰卡威

  • Pangkor Island 邦咯岛

  • Ipoh 怡保

  • Cameron Highland 金马仑

凭借持续投入冷冻货车与温控系统，我们提供覆盖多个地区的 专业冷链物流服务。

Our reliability, punctual delivery, and strict temperature control have also made Sin Soo Hup a selected logistics partner for distributor.

由于可靠性高、准时配送及良好温控管理，我们也成为多个供应商指定的合作伙伴。

This expands our role beyond a supplier —
we are now a dependable logistics solution for businesses that require consistent cold-chain distribution.

我们不仅是供应商，更是众多企业信赖的 冷链配送伙伴。

Why Businesses Choose Sin Soo Hup

为何客户选择新四合？**

  • Over 70 years of experience 70多年行业经验

  • Trusted by hotels, restaurants, cafés, retailers 深受酒店、餐厅、零售业信赖

  • Our first delivery truck rolls out at 2am every day 凌晨2点开始第一趟配送

  • One-stop supply (vegetables, fruits, grocery, frozen) 一站式供应

  • Multi-farm sourcing for lower risk 多农场采购降低缺货风险

  • Professional cold chain logistics 专业冷链运输

  • Selected distribution partner 指定伙伴

We combine heritage, technology, and dependable service to support your business daily.

我们以经验、技术与可靠服务，持续支持您的业务运作。

A New Chapter 新篇章

Effective 1 January 2025, we transitioned to Sin Soo Hup (M) Sdn Bhd.
All management, product quality, and service commitments remain unchanged — now enhanced with stronger systems and capabilities.

自2025年1月1日起，我们正式升级为 Sin Soo Hup (M) Sdn Bhd。管理团队、产品品质与服务承诺保持不变，并将以更完善的系统与能力继续服务客户。

Thank You 谢谢您

For more than 70 years, your trust has shaped who we are.
We will continue delivering reliability, freshness, and innovation — every single day.

70多年来，您的信任成就了新四合。
未来我们将继续以可靠、新鲜与创新，为您提供最好的服务。