About Us

  • 🥬 70+ Years of Experience
  • 🚚 Temperature-Controlled Delivery
  • 🛒 Fresh Produce + Grocery + Frozen Food
  • 🌱 Supporting Local Farms
  • 👨👩👧👦 70% Malaysian Workforce (2026)
  • ⭐ Trusted by Restaurants, Cafés, Hotels & Businesses

About Sin Soo Hup

Fresh Produce First. Everyday Food Supplies Made Simple.

Since 1952, Sin Soo Hup has been supplying fresh vegetables and fruits to businesses across Penang and Northern Malaysia.

What began as a humble vegetable wholesaler at the old Prangin Market has grown through three generations into a trusted fresh produce supplier serving restaurants, cafés, hotels, supermarkets, hospitals, factories, schools, food manufacturers, wholesalers, and retailers.

Fresh produce remains the heart of our business. Every day, we source quality vegetables and fruits from trusted local farms and selected overseas suppliers to ensure freshness, consistency, and reliable supply.

As our customers grew, so did their needs.

Many businesses wanted the convenience of purchasing grocery items, frozen food, mushrooms, herbs, flowers, and other kitchen essentials together with their fresh produce orders. To simplify their purchasing process, we gradually expanded our product range while keeping fresh produce as our core specialty.

Today, customers can enjoy the convenience of ordering fresh vegetables, fruits, grocery products, frozen food, mushrooms, herbs, edible flowers, and other everyday food essentials from a single trusted supplier.

At Sin Soo Hup, our mission is simple—to help businesses save time, reduce purchasing complexity, and keep their kitchens running smoothly with dependable products and reliable delivery.

Why Choose Sin Soo Hup?

🥬 Fresh Produce Specialist Since 1952

Fresh vegetables and fruits are our core business. With over 70 years of experience, we understand the importance of freshness, consistency, and quality.

🛒 One Order, More Convenience

Besides fresh produce, we also supply grocery items, frozen food, mushrooms, herbs, flowers, and other everyday kitchen essentials, helping customers reduce the need to purchase from multiple suppliers.

📦 Wide Product Range

We continuously expand our product selection to better support restaurants, cafés, hotels, supermarkets, hospitals, factories, schools, catering companies, and food manufacturers.

🚚 Temperature-Controlled Delivery

Our cold truck fleet helps maintain freshness and product quality from our warehouse to your kitchen.

⚡ Emergency & Backup Supply

Unexpected shortages happen. Whenever possible, we do our best to support urgent and last-minute orders so your business can continue operating with minimal disruption.

📱 Easy Ordering

Place your orders by WhatsApp, phone call, email, or our online ordering system—whichever is most convenient for you.

🤝 Reliable Business Partner

We believe in long-term relationships built on honesty, reliable service, consistent quality, and fair pricing.

Trusted Distribution Partner

Besides supplying our own wide range of products, Sin Soo Hup is also trusted by selected manufacturers, farms, and food suppliers as their distribution partner.

Our established customer network, experienced sales team, and temperature-controlled delivery fleet enable us to efficiently distribute products to restaurants, cafés, hotels, supermarkets, wholesalers, retailers, and other food businesses.

Whether you are looking for a dependable supplier or a trusted distribution partner for your products, we are committed to building long-term partnerships that create value for everyone.

Our Commitment

🌱 Supporting Local Employment

We believe people are our greatest strength. As of 2026, approximately 70% of our workforce are Malaysians, reflecting our commitment to creating local employment opportunities while developing an experienced and dedicated team.

🚜 Supporting Local Farmers

We proudly work with local farms while complementing our supply with carefully selected overseas growers and suppliers. This allows us to provide both fresh seasonal produce and a more stable year-round supply.

♻️ Smarter & More Sustainable Supply

By combining fresh produce with grocery and frozen food in a single delivery, we help customers reduce unnecessary trips, improve purchasing efficiency, and minimise transportation where possible.

❤️ Long-Term Partnerships

For more than seven decades, we have built our business on trust, responsibility, and mutual respect. We value lasting relationships with our customers, suppliers, employees, and business partners.

Our Mission

To provide businesses with fresh produce and everyday food supplies through reliable service, consistent quality, and efficient delivery, making food purchasing simpler, more convenient, and more dependable.

Our Vision

To be Malaysia's trusted fresh produce and food supply partner, recognised for quality, innovation, sustainability, and outstanding customer service.

Who We Serve

We proudly supply:

  • Restaurants

  • Cafés

  • Hotels & Resorts

  • Supermarkets

  • Retail Chains

  • Hospitals

  • Factories

  • Schools, Child Care Centers, Temples/Non Profit Organisation

  • Catering Companies

  • Food Manufacturers

  • Wholesalers

  • Retailers

Since 1952, Thank You for Your Trust

For over 70 years, customers have trusted Sin Soo Hup for one simple reason—we do what we promise.

We remain committed to delivering fresh products, dependable service, and long-term value to every customer we serve.

Whether you need fresh vegetables, fruits, grocery items, frozen food, or a trusted distribution partner, we look forward to growing together with your business.